The Growth Assessor tool is designed to help companies assess their go-to-market (GTM) capabilities against industry good practices. The tool delivers a comprehensive report on various critical areas such as GTM strategy alignment, customer-centric approach, channel effectiveness, sales process maturity, talent and capabilities, and data-driven insights. With this information, companies can gain a clear understanding of their GTM potential and identify areas for improvement.

The Growth Assessor tool uses the Sales Velocity formula to measure sales performance, which helps in identifying opportunities for driving revenue growth. This formula takes into consideration various factors such as lead generation, pipeline management, and sales closing rate, to provide a comprehensive overview of sales performance.

The report generated by the Growth Assessor tool provides actionable insights and recommendations to help companies optimise their GTM operations and drive results. By leveraging the expertise of Merlin5 and the Growth Assessor tool, companies can gain a competitive edge in the dynamic world of B2B marketing and sales.