Merlin5 · The Podcast Series

Welcome to the Merlin5 Podcast

Episode 1

Conversations with people who have run global sales organisations from the inside — at IBM, HPE, KPMG, Avanade, Hays and DXC — and now spend their time finding what is actually holding the number down. Unscripted. Built from real situations, anonymised.

Three reasons to listen

Operators, not commentators

Real situations, anonymised

No script, no sponsors

latest episode

Why the diagnosis is almost never where the symptom appeared

Nigel Kirkham spent thirty years running sales and client organisations at Avanade, TMF Group, Hays and DXC, and made partner at KPMG. Then he did something unusual: he investigated Merlin5 the way an investor would, spoke to its clients directly, and put his own money in. This conversation is about what he found when he went looking.

SPEAKERS

Nigel Kirkham

Martin Hess

1

The renewals nobody could explain

The renewals nobody could explain

A global business kept losing three and five year contracts at the end of the term — and nobody inside could say why.

A global business kept losing three and five year contracts at the end of the term — and nobody inside could say why.

2

Brilliant experts, flat accounts

Brilliant experts, flat accounts

A global advisory firm full of outstanding subject-matter experts that could not expand a single client. The conversation its partners were not having.

A global advisory firm full of outstanding subject-matter experts that could not expand a single client. The conversation its partners were not having.

3

The due diligence

The due diligence

What Nigel asked those clients before he invested, and the answer that decided it for him.

What Nigel asked those clients before he invested, and the answer that decided it for him.

4

On the tools

On the tools

Why advisors who have never carried a number are the wrong people to fix one — and what that means in practice.

Why advisors who have never carried a number are the wrong people to fix one — and what that means in practice.

FROM THE EPISODE

An investor's verdict

30 yrs

running sales and client organisations before he invested

"If I'd known about this during my career in the corporate world, I'd have brought Merlin5 in."

Nigel Kirkham

Investor & Board Advisor, Merlin5

The episode raises the question. We can help you answer it.

Merlin5 is a sales transformation and commercial growth firm built by experienced sales and revenue leaders. We help leadership teams find what is limiting commercial performance, focus on the few actions that matter most, and accelerate value creation — built from your evidence, delivered with your team.

Modern city skyscraper at night representing sales transformation, commercial growth and value creation.

© 2026 Merlin5

© 2026 Merlin5