Nigel Kirkham spent thirty years running sales and client organisations at Avanade, TMF Group, Hays and DXC, and made partner at KPMG. Then he did something unusual: he investigated Merlin5 the way an investor would, spoke to its clients directly, and put his own money in. This conversation is about what he found when he went looking.

Chris Thomas spent a decade as Global Head of Digital Sales at Vodafone Business, where he built the organisation from 25 people to 400 across six hubs and took it from a standing start to €500m. In this conversation he sets out what digital sales covers, why field teams were wrong about the deals it can close, and why every AI programme in a sales organisation turns out to be a data programme first.